In the latest episode of The Shades of Entrepreneurship, I had the pleasure of speaking with the Founder of The Wellness Cabinet, Dr. Camilla Moore, and a seasoned entrepreneur, healthcare provider, stress management expert, and burnout coach.
The Wellness Cabinet is Dr. Camilla Moore's vision, built on 16 years of practice as a Diplomate of the American College of Lifestyle Medicine and an expert in stress-related musculoskeletal pain.
Certified in Mind-Body Medicine through Harvard’s Benson Henry Institute, she instructs exclusive programs like SMART, focusing on evidence-based holistic health.
Read: Camilla Moore: From Healthcare Provider to Burnout Coach – A Journey of Resilience and Purpose
Dr. Moore's career highlights include founding a chiropractic department at a leading healthcare institution, consulting for Brown University Medical School, and developing the exercise component for The Vitality Project at Women’s Medicine Collaborative.
Camilla’s journey from running a thriving medical practice to becoming a leader in burnout prevention is a story of grit, adaptability, and passion for helping others.
From Practitioner to Entrepreneur
Camilla spent 17 years in healthcare, running a multi six-figure chiropractic practice before selling it in 2018. Transitioning from the demands of patient care to the entrepreneurial world, she now focuses on stress management and burnout training through workshops and online programs.
Her mission?
To empower professionals to take control of their mental health and build resilience.
The SMART Way to Beat Stress
At the heart of Camilla’s work is the SMART (Stress Management and Resiliency Training) program. This evidence-based approach offers a structured framework to help individuals set and achieve specific, actionable goals.
The SMART framework isn't just a tool—it's a mindset shift that removes barriers to execution and fosters personal growth.
Tackling Burnout in Healthcare
Burnout isn’t just a buzzword—it’s a crisis, especially in the healthcare industry, where 300 providers are lost to suicide annually in the U.S. Camilla sheds light on the distinctions between acute stress, chronic stress, and burnout, emphasizing that burnout often stems from environmental factors.
Feeling unseen, unheard, or undervalued is a universal challenge, and addressing it starts with systemic change.
Marketing a Mission
Camilla and I also dove into her marketing strategies. By targeting niche audiences, offering sample services at events, and leveraging email lists, she’s building a business that not only helps others but thrives sustainably.
It’s a reminder that even the most heartfelt missions require smart marketing to make an impact.
Whether you’re a healthcare provider battling burnout or an entrepreneur navigating stress, her insights are a reminder that prioritizing mental health isn’t just beneficial—it’s essential.
To learn more about Camilla Moore’s journey and the SMART program, listen to our full conversation on The Shades of Entrepreneurship (available January 8, 2025).
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